Preparedness in Outdoor Culture — WeekEnds

For an industry increasingly obsessed with what comes next, @depescemode has spent an unusual amount of time thinking about exactly that.

Pesce is the founder of @thisisrange, the independent forecasting and consulting agency focused on the intersection of outdoor, active, design and culture. Over more than two decades, she has watched outdoor move from a relatively insular performance category into something considerably harder to define: fashion reference, cultural identity, urban uniform, recreational infrastructure and, increasingly, a way of thinking about how we live.

In this episode of WeekEnds WeekDays, Pesce joined WeekEnds co-founders Derek Siegel and Mateo Moreno to talk about what happens next.