Hello, again from RANGE

Oct 21

Hello again, from RANGE.

Jeanine & Nina here!

Whether you’ve been here for years or just joined us this week, welcome to RANGE.

It’s been a minute since we’ve shown up consistently in your inbox and we thought it was time to change that.

For nearly 15 years, RANGE has been analyzing the intersections between outdoor, active, fashion & culture — observing shifts happening around us all and translating them into ideas, insights and creative direction.

This email will be a direct place for us to share some of that thinking with you.

MORE ABOUT US

WHAT TO EXPECT ↓

→ Things we’re watching

→ Cultural observations

→ Inspiration from travel, events & realtime research

→ More highlights & work from the RANGE archives

→ Studio updates

WE’RE CURRENTLY WATCHING ↓

@ganni signature leopard takes its @hunterboots collaboration to the next level

Fashion has borrowed from the animal kingdom for generations, playing with glamour, camp, rebellion and excess. Christian Dior used leopard print in his very first show in 1947, inspired in part by his muse Mizza Bricard, whose love of the motif helped turn leopard into an enduring fashion code. ↓

@buchan is taking things one step further with a water-reactive cheetah jacket

We’re seeing animal prints migrate from ready-to-wear into activewear, technical outerwear and performance footwear, bringing a little fashion maximalism to categories historically dominated by solids and utilitarian palettes.

More on everything else we’re keeping an eye on @thisisrange