The next wellness movement?
A few months ago, we started thinking about preparedness as a cultural signal, an idea that came up while planning our trip to attend Camp DoomsDaddy.
A two-day immersive preparedness camp built around practical skills for uncertain situations, the program is an introduction to emergency medicine, communications, fire, navigation & scenarios most of us hope to avoid but would definitely prefer to be prepared for.
And then we started to consider: What if preparedness is the next wellness movement?
Hello, again from RANGE
Jeanine & Nina here!
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For nearly 15 years, RANGE has been analyzing the intersections between outdoor, active, fashion & culture — observing shifts happening around us all and translating them into ideas, insights and creative direction.
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