The next wellness movement?

A few months ago, we started thinking about preparedness as a cultural signal, an idea that came up while planning our trip to attend Camp DoomsDaddy.

A two-day immersive preparedness camp built around practical skills for uncertain situations, the program is an introduction to emergency medicine, communications, fire, navigation & scenarios most of us hope to avoid but would definitely prefer to be prepared for.

And then we started to consider: What if preparedness is the next wellness movement?